Behind the Biz: Entrepreneur Spotlight #4
Meet Linh - From Investor to Entrepreneur with PHIGO English
This week spotlight shines on Linh Nguyen, a Wildcats community member and the founder of PHIGO English, an online English academy that’s bringing something fresh to the Da Nang education scene. From her beginnings in real estate and stock investments to building a personalized online learning experience, Linh’s journey is all about knowing your audience, pivoting fast, and valuing community support.
How It All Started
Linh's entrepreneurial journey began in the world of real estate and stock, where she spent five years investing and learning the ropes. PHIGO English began with a question: could language courses be more personal? With a friend’s encouragement, Linh designed online, one-on-one courses tailored for each student’s unique learning needs. “The idea came up when a friend introduced me to the concept of tailored language programs,” she recalls. “We worked together to shape a personalized learning experience for students.”
Lessons Learned: Knowing Who You’re Serving
She learned a tough lesson in finding the right audience. Initially, she offered courses for all ages. However, she quickly discovered that younger children, often lacking the self-discipline for online learning, didn’t benefit as expected. “Kids require a different approach, one that includes more support and structure,” Linh reflects. “I realized that my academy would better serve teenagers and adults who already have a basic understanding of self-study.” Therefore, to deliver the best experience, Linh decied to shift the focus on teenagers and adults - students mature enough to thrive in the self-directed model.
Reflecting on what she’d do differently, Linh emphasizes the importance of customer support. “If I could start again, I would build a dedicated team focused on tracking students’ progress, especially for younger learners. They need a lot of guidance to succeed, and their parents appreciate the assurance that someone is there to support their journey.”
Her takeaway? Understand who you’re serving and focus on meeting their unique needs! 💡
The Power of Community
Throughout her journey, Linh has leaned on a strong network of mentors, partners, and friends to navigate challenges and seek inspiration. “Entrepreneurship is a long and demanding road, and community makes it so much more achievable,” she says. “The right people lift you up, share insights, and even collaborate to create new opportunities.”
Her takeaway?? Find your community—people who encourage, support, and celebrate each other’s successes! 💡
Linh’s Tips for Aspiring Entrepreneurs
Know Your Audience: Tailor your offerings to the right group to maximize impact.
Invest in Customer Service: Whether it’s customer service or tech, build a foundation that will help your business thrive.
Build a Strong Network: Surround yourself with mentors, partners, and a community that shares your vision and lifts you up.
Inspired by Linh’s story? Wildcats is all about building a supportive community for entrepreneurs to thrive together. Join us to connect with like-minded entrepreneurs, share your journey, and make your mark: https://www.wildcats.io/
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