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Joey Nguyen and Crystal Line Bloom

Updated: Sep 24

Behind the Biz: Entrepreneur Spotlight #2

A pink hair girl in blue t-shirt

Meet Joey Nguyen, the Crystal Queen ✨

Joey, a senior at Greenwich University Danang, isn't your average college student. She's a visionary, a dreamer, and a doer. With a love for all things crystal, her story is a great example of a passion turned into a small business.


How did it all start?

Like many fellow entrepreneurs, Joey's journey began with a spark of inspiration. While studying at Greenwich, she found herself drawn to the beauty and energy of crystals. She started collecting them, experimenting with different stones, and learning about their properties. It wasn't long before she realized that her passion could turn into a business.


Joey's entrepreneurial spirit kicked into high gear. She started her online shop selling handmade bracelets, necklaces, and other crystal accessories. But she didn't stop there. She also offers custom-made pieces, allowing her customers to create unique, personalized items.


Wearing many hats has taught me the art of balancing, and it's not just about juggling tasks. It's about finding harmony between passion, practicality and perseverance

But building a business isn't always a smooth crystal 🔮

One of the biggest was handling all aspects of her business on her own. 

As a one-woman show, she had to handle everything from sourcing materials, crafting products, managing her social media pages, and interacting with customers. This can be quite overwhelming, especially when trying to balance it with her studies.


Another challenge Joey encountered was sourcing high-quality crystals. 

Finding reliable suppliers offering authentic and ethically sourced stones was daunting. But Joey didn't give up. She spent countless hours researching and networking with other crystal enthusiasts until she found the perfect sources.


Despite these challenges, Joey persevered and learned valuable lessons 💡

One of the most important is the value of a detailed business plan. 

She realizes that outlining all potential risks and challenges before starting her business would have been incredibly helpful.


Joey also emphasizes the importance of a supportive community. 

Surrounding herself with supportive people who shared her passion for crystals and entrepreneurship provided her with invaluable guidance and encouragement.


So, what can we learn from Joey's experience?

  • Passion is powerful. 
    • When you love what you do, it's easier to stay motivated and inspired.

  • Networking is essential. 
    • Building relationships with other entrepreneurs and industry professionals can provide valuable support and resources.

  • Perseverance is key. 
    • Don't let setbacks discourage you. Keep pushing forward, and you'll eventually overcome any obstacles.

  • Believe in yourself. 
    • Self-doubt can be a major roadblock. Focus on your strengths, and don't let negative thoughts hold you back

A lot of crystal jewelries for sale at the market

Joey’s story is a reminder that with hard work, dedication, and a little bit of luck, anyone can achieve their dreams 😉


Want to learn more about Joey’s journey or share your entrepreneurial story? 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 Wildcats 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: 𝗵𝘁𝘁𝗽𝘀://𝘄𝘄𝘄.𝘄𝗶𝗹𝗱𝗰𝗮𝘁𝘀.𝗶𝗼/𝗺𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 🤝

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1 Comment


Unknown member
Oct 17

Way to go Joey! Keep it rolling

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